Brand Activation Manager - Festivals (m/f/d)
Core
Own end-to-end planning and execution of brand activations at major German music festivals (e.g., Wacken Open Air, Rock am Ring) to drive product trial and brand love for a fast-growing soft drink brand.
Role type
Senior Brand Activation Manager (Live Events/Festivals)
Builds
Large-scale onsite brand experiences, sampling mechanics, and promotional activations for hundreds of thousands of festivalgoers.
Domain
Consumer FMCG (Soft Drinks) / Live Events / Music Festivals
Deliverable
product features
Required skills
Festival management, live event execution, stakeholder management, budgeting, project management, creative concept development, logistics coordination, KPI tracking
Preferred skills
Experience with large-scale consumer brand activations, commercial mindset, ability to work under pressure, cross-functional collaboration
Technologies
None stated
Responsibilities
Plan and execute festival projects from concept to breakdown; develop activation concepts and sampling mechanics; manage partners, production, and onsite teams; track KPIs (Trials, Reach, New Customers); contribute to the development of the Festivals roadmap
Seniority
Senior, hands-on IC
