Head of Social Media – E-Commerce (m/w/d)
Core
Leading the social media team and strategy for a rapidly growing European footwear e-commerce brand to drive organic reach, community building, and brand relevance across TikTok, Instagram, and new platforms.
Role type
Head of Social Media (E-Commerce)
Builds
Organic social media strategy, brand content, community growth, and new platform expansion for a footwear brand.
Domain
E-Commerce / Footwear / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, team leadership, trend identification, content creation, influencer/creator management, data analysis, cross-functional collaboration, international expansion
Preferred skills
TikTok/Instagram expertise, aesthetic sense, storytelling, pop culture knowledge, speed of decision-making, performance marketing integration
Technologies
TikTok, Instagram, UGC tools, Influencer platforms, Social media analytics tools
Responsibilities
Lead the social media team, develop organic social media strategy, create content formats for reach and brand relevance, identify trends and translate into content, integrate social media with brand and performance marketing, analyze KPIs and make data-driven decisions, develop strategy for new markets and internationalization
Seniority
Senior, hands-on IC with leadership responsibilities