Head of Marketing Healthcare IT (all genders)
Core
Lead and design the overall marketing strategy for an innovative HealthTech startup, focusing on positioning digital assistants, scaling lead generation, and establishing strong brand presence.
Role type
Head of Marketing (Healthcare IT/SaaS)
Builds
Digital assistant products for the healthcare market
Domain
Healthcare IT / SaaS
Required skills
Strategic marketing planning, team leadership and scaling, performance marketing, branding, PR, content marketing, agency management, market analysis, budget planning
Preferred skills
Experience in Healthcare or SaaS environments, entrepreneurial mindset, strong analytical skills
Technologies
None stated
Responsibilities
Develop and implement holistic marketing strategies for growth, manage branding, events, performance marketing, PR, and content marketing, steer campaigns for lead generation and market penetration, collaborate with sales and product management to optimize the customer journey, analyze market and competitive developments, plan budgets and measure success of marketing activities
Seniority
Senior, hands-on IC with leadership responsibilities