CRM & Lifecycle Marketing Manager (m/w/d)
Core
Building scalable lifecycle marketing flows in HubSpot for B2B partners and B2C end customers, optimizing from Cost-per-Lead to Cost-per-Revenue.
Role type
Lifecycle Marketing Manager (B2B/B2C)
Builds
Lifecycle flows, partner segments, website (Webflow), and marketing deliverables for product launches.
Domain
InsurTech / Insurance
Required skills
Lifecycle marketing, CRM strategy, SEO/AEO, data analysis (Excel, SQL, GA), CMS management (Webflow), budget management, cross-functional collaboration
Preferred skills
Insurance/InsurTech/FinTech experience, attribution modeling, paid media, Metabase
Technologies
HubSpot, Metabase, Webflow, Excel, SQL, Google Analytics, Asana
Responsibilities
Design and scale lifecycle flows (onboarding to churn prevention), drive shift to Cost-per-Revenue, define partner segments logically, collaborate with Digital Product on website and shop flows, ensure data quality with RevOps, manage website SEO/AEO structure, plan partner communication and budget
Seniority
Mid-Senior, hands-on IC
