Teamlead Performance Marketing (m/w/d)
Core
Develop and execute paid media strategies across Meta, TikTok, and YouTube; manage campaign lifecycle from planning to scaling; lead a performance marketing team.
Role type
Team Lead Performance Marketing
Builds
Scalable paid media campaigns and testing pipelines for DTC/E-commerce brands
Domain
E-commerce / Digital Marketing
Required skills
Paid media strategy, campaign management, budget planning, CAC/ROAS/MER analysis, creative testing, team leadership, tracking & attribution
Preferred skills
DTC/E-commerce experience, GA4/Shopify/BI tools, agency management
Technologies
Meta Ads, Google Ads, GA4, Shopify, BI tools
Responsibilities
Develop paid media strategy, manage campaign lifecycle, plan and control budget, establish testing pipelines, analyze performance and create forecasts, develop tracking and attribution, lead and coach the team, manage external agencies
Seniority
Mid-Senior, hands-on IC with leadership