Head of Marketing (m/f/d)
Core
Lead marketing for a strategy consulting firm and a new SaaS platform, shaping C-level perception and driving growth.
Role type
Senior marketing leader (Head of Marketing)
Builds
Brand reputation, a new SaaS platform (Co-Strat), thought leadership content, and high-level events.
Domain
Professional Services / Strategy Consulting / SaaS
Required skills
B2B marketing leadership, brand positioning, thought leadership, event management, budget management, team leadership, HubSpot, AI integration, English and German writing
Preferred skills
SaaS/Platform marketing experience, experience launching new brands
Technologies
HubSpot, AI tools
Responsibilities
Define brand positioning and reputation for both the consulting firm and the new platform; develop and execute launch campaigns for the new SaaS product; create thought leadership content (articles, podcasts, studies); manage C-level events and roundtables; lead and mentor the marketing team; integrate AI into marketing workflows.
Seniority
Senior, hands-on IC with management responsibilities (via careerplan.io/jobs/2827823-head-of-marketing-mfd-at-tte-strategy-gmbh)