Social Media Redakteur*in (m/w/d)
Core
Social Media Editor creating platform-specific content and managing community engagement for ZDF brands (ZDF.de, ZDFneo, Bares für Rares) with a focus on TikTok, Instagram, and YouTube.
Role type
Social Media Editor (Content & Community Management)
Builds
Creative content formats, platform-specific stories, and community interactions for ZDF digital brands
Domain
Media & Entertainment (TV brands)
Deliverable
product features
Required skills
TikTok trend scouting, Instagram & YouTube content creation, community management, performance analysis, storytelling, MS Office
Preferred skills
Journalism degree or Volontariat, experience in social media editorial, Gen Z cultural understanding, English language skills
Technologies
TikTok, Instagram, YouTube, Facebook, MS Office, analysis and publishing tools
Responsibilities
Develop and realize creative content formats for TikTok, Instagram, and YouTube; Scout, analyze, and test new trends and formats; Manage community interaction and moderation across platforms; Monitor, analyze, and report on performance metrics; Collaborate with editorial and design teams
Seniority
Mid-level, hands-on IC