Content Marketing Specialist
Core
Create, design, and publish B2B content for LinkedIn, website, and other channels; develop and optimize marketing campaigns and lead generation activities in HubSpot; improve organic and paid search performance through SEO and SEA.
Role type
Content Marketing Specialist (B2B)
Builds
B2B content, marketing campaigns, lead generation assets, and search visibility for PNO Innovation
Domain
B2B professional services / Marketing
Required skills
B2B content creation, copywriting (Dutch), SEO, SEA, HubSpot, Adobe Creative Cloud/Canva, GA4, Google Ads, Google Search Console, WordPress, AI tools for content
Preferred skills
Full-funnel analysis, lead nurturing, content repurposing
Technologies
HubSpot, LinkedIn Campaign Manager, GA4, Google Ads, Google Search Console, WordPress, Adobe Creative Cloud, Canva
Responsibilities
Create and publish compelling B2B content for LinkedIn, website, and other channels; Develop, launch, monitor, and optimize marketing campaigns; Build and develop lead generation activities including landing pages, forms, and email sequences; Track campaign performance and translate insights into improvements; Improve organic and paid search performance through hands-on SEO and SEA activities; Collaborate with subject matter experts to turn expertise into accessible content
Seniority
Mid-level (1–4 years experience)