Team Lead Social Media DACH (f/m/d)
Core
Lead a social media team to drive audience growth, reach, traffic, and conversion for the DACH region by executing global campaigns locally and adapting content strategies.
Role type
Senior Team Lead Social Media Manager
Builds
Localized social media content plans and campaigns for the DACH market
Domain
Travel industry, Social Media Marketing
Required skills
Team leadership and coaching, Data-driven decision making, Social media algorithm expertise, KPI and OKR ownership, Google Analytics, Video content creation (TikTok/Instagram), AI tool usage, Native German, Business English
Preferred skills
Experience leading across multiple markets, Test-and-learn culture implementation
Technologies
Google Analytics, TikTok, Instagram, AI tools
Responsibilities
Lead and coach a team of Social Media Managers, Own social media KPIs and OKRs for DACH, Translate global strategy into local content plans, Monitor algorithm changes and new formats, Execute global campaigns locally, Report weekly on goal achievement
Seniority
Senior, hands-on IC