Marketing Specialist - Poland & Baltics
Core
Lead end-to-end B2B marketing strategy and execution for the Polish market, including digital, content, and offline channels, while coordinating support for the Baltic states.
Role type
Senior B2B Marketing Specialist (Market Lead)
Builds
Local marketing plans, campaigns, events, and brand presence for Poland and the Baltics.
Domain
Renewable energy technology, B2B sales, international markets.
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel campaign execution, distributor/partner relationship management, budget management, project management, content localization, market trend analysis.
Preferred skills
Experience with installer trainings, experience guiding interns, interest in renewable energy.
Technologies
Digital marketing tools, content management systems, event management platforms.
Responsibilities
Develop and execute the annual marketing plan for Poland; Plan and deliver marketing activities across digital, content, and offline channels; Manage relationships with Polish distributors, installers, and partners; Organise and support trade shows and installer trainings; Guide and coordinate the Baltics Marketing Intern; Manage local marketing budget, supplier selection, and agency briefs; Produce and localise marketing content and campaigns in Polish; Monitor market trends, competitor activity, and campaign performance.
Seniority
Senior, hands-on IC