Senior Brand Marketing Manager (all genders)
Core
Building the first major brand for elderly care in Europe by planning and executing integrated marketing campaigns, content, and community strategies to make care accessible and transparent.
Role type
Senior Brand Marketing Manager (Strategy & Execution)
Builds
A recognizable brand identity, marketing campaigns, content assets, and community engagement for a 24-hour care platform.
Domain
Healthcare (Elderly Care) + Digital Marketing
Required skills
Strategic campaign planning, copywriting (German native level), channel management (non-paid search), stakeholder management, content production oversight, CRM lifecycle management, brand voice definition.
Preferred skills
Social media growth, video content creation, AI-assisted content production, negotiation of media budgets, experience with emotional decision-making contexts.
Technologies
HubSpot, Klaviyo, Superchat, Google Business Profile, AI tools.
Responsibilities
Develop and execute marketing campaigns for families making life-changing decisions; write all copy including landing pages, SEO content, ad copy, and video scripts; plan and coordinate multi-channel strategies; brief and manage external freelancers and agencies; build and manage community-generated content (UGC); manage PR and press relations; optimize CRM and lifecycle communication.
Seniority
Senior, hands-on IC with path to Head of Brand.
