Team Lead Content & Social Media Strategy (f/m/d)
Core
Lead content creation and organic social media strategy (primarily Instagram) to drive brand awareness, engagement, and follower growth for a fashion/lifestyle brand.
Role type
Senior Team Lead, Content & Social Media Strategy
Builds
Organic social media channels, content calendars, and influencer/UGC initiatives
Domain
Fashion/Retail / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, organic growth management, content calendar planning, community engagement, performance analytics, team leadership, project management, creative direction, influencer marketing
Preferred skills
Experience in retail/fashion/lifestyle, paid social support, user-generated content (UGC) development
Technologies
Meta Business Suite, Metricool
Responsibilities
Manage organic social media channels and develop/implement strategies; Build and maintain editorial content calendars; Monitor community engagement and coordinate with cross-functional teams; Analyze performance and create actionable reports; Lead, mentor, and organize the content team; Support influencer marketing and UGC initiatives
Seniority
Senior, hands-on IC with team leadership