Visual Merchandising & Retail Marketing Specialist (m/w/d) / 100% / Remote
Core
Translating brand identity into inspiring store concepts and elevating in-store retail marketing execution across the DACH region.
Role type
Visual Merchandising & Retail Marketing Specialist
Builds
Consistent brand experiences, store concepts, window displays, and POS materials for VIU optical stores.
Domain
Fashion/Lifestyle retail, Visual Merchandising, Retail Marketing
Deliverable
product features
Required skills
Visual Merchandising, Retail Marketing, Brand Identity translation, Store concept planning, POS material design, Store visit execution, Team coaching, Sales analysis, Market launch planning
Preferred skills
Experience in Fashion/Lifestyle/Design environments, Networking & Community building
Technologies
None stated (via careerplan.io/jobs/2782013-visual-merchandising-retail-marketing-specialist-mwd-100-remote-at-viu-deutschland-gmbh)
Responsibilities
Develop and update Visual Merchandising Guidelines; Ensure consistent brand experience across all stores; Plan and implement store and window concepts; Conduct regular store visits, quality checks, and team coaching; Create visual setups for store openings and relaunches; Support retail marketing campaigns and launches; Conceive and implement POS materials and in-store communication; Analyze and optimize POS performance.