Head of Art Direction & Media Asset Creation (m/w/d)
Core
Define and enforce scalable design and visual content guidelines for FMCG product groups while leading a 7-person team of designers and content strategists. (via careerplan.io/jobs/2780868-head-of-art-direction-media-asset-creation-mwd-at-everbrent)
Role type
Head of Art Direction & Media Asset Creation
Builds
Scalable visual content guidelines, media assets, and optimized visual strategies for FMCG products
Domain
FMCG, Digital Marketing, Visual Design
Required skills
Graphic design, AI tool integration (prompting), Sales psychology, Performance analysis (CTR, CVR, A/B testing), Team leadership
Preferred skills
Content conversion strategy, Visual storytelling
Technologies
AI tools, Artlist
Responsibilities
Develop and enforce scalable design guidelines, Lead and develop a 7-person design and content team, Integrate AI workflows into media production, Analyze media asset performance and derive optimization measures, Develop and sustain the brand's visual language