Associate Creative Director - Creative Strategy
Core
Lead format-agnostic campaign creative concepting and year-one development of new activations, branded creative systems, and experiential moments for MGM Resorts.
Role type
Associate Creative Director (Creative Strategy)
Builds
New activations, experiential moments, and brand creative systems across the enterprise
Domain
Hospitality & Entertainment Marketing
Required skills
Creative concepting, consumer journey design, cross-functional partnership, Adobe Creative Suite mastery, generative AI fluency, spatial/3D layout tools
Preferred skills
Experience directing sports or entertainment sponsorship campaigns, portfolio of large-scale consumer experiences
Technologies
Adobe Creative Suite, spatial layout tools, 3D layout tools, generative AI platforms
Responsibilities
Lead format-agnostic campaign creative concepting; Develop year-one creative platforms for new activations; Lead new-business and pilot programs; Concept high-profile launch moments; Design consumer journey creative programming; Partner with cross-functional teams to translate concepts into activations; Provide direction to matrixed designers