Influencer Marketing Manager DACH (m/w/d)
Core
Managing a DACH influencer portfolio for a Smart Food brand, focusing on performance-driven collaborations across Instagram, TikTok, and YouTube.
Role type
Influencer Marketing Manager (Performance Focus)
Builds
Influencer campaigns and content partnerships for yfood's Smart Food products
Domain
Food & Beverage / Digital Marketing
Deliverable
product features
Required skills
Influencer scouting and negotiation, performance analysis (ROAS, CAC, Conversion), data-driven reporting, AI tool usage, commercial understanding
Preferred skills
Experience with affiliate/hybrid compensation models, knowledge of German influencer market, familiarity with AI tools
Technologies
Instagram, TikTok, YouTube, Excel, Google Sheets, AI tools
Responsibilities
Research and scoping of influencers and trends, negotiating and executing deals, analyzing performance KPIs, optimizing budget and rebooking decisions, testing new formats and audiences, collaborating with Brand, Social, and E-commerce teams
Seniority
Mid-level, hands-on IC (via careerplan.io/jobs/2767622-influencer-marketing-manager-dach-mwd-at-yfood-labs-gmbh)