Social Media Lead (m/w/d) – Brand & Content
Core
Leading the social media team to build Pammys into an international footwear brand through organic strategy, content creation, and trend identification on TikTok and Instagram.
Role type
Senior Brand & Social Media Lead
Builds
Organic social media presence and brand identity for a footwear company
Domain
Fashion/Retail + Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, content creation, trend analysis, brand voice development, team leadership, data analytics, influencer collaboration
Preferred skills
On-camera experience, creative storytelling, performance marketing knowledge
Technologies
TikTok, Instagram, UGC platforms, analytics tools
Responsibilities
Lead the social media team, develop organic social media strategy, create content ideas and formats, identify trends and cultural moments, develop brand voice and storytelling, manage content production and publishing, analyze performance metrics, build and scale the social media team
Seniority
Senior, hands-on IC