Product Owner Marketing
Core
Bridge technology and marketing teams to maximize value delivered to the Marketing area by managing the roadmap and backlog for Marketing, Loyalty, and Omnichannel projects.
Role type
Product Owner (Marketing & E-commerce)
Builds
Marketing, Loyalty, and Omnichannel digital products and features
Domain
E-commerce Marketing and Digital Product Management
Deliverable
product features
Required skills
Product ownership, backlog prioritization, user story definition, agile frameworks (Scrum), budget management, business analysis, OKR analysis, stakeholder management, technical leadership
Preferred skills
Retail domain knowledge, Data Architecture, Power BI, UX/UI, REST APIs, Frontend/Backend technologies
Responsibilities
Manage the roadmap for Marketing, Loyalty, and Omnichannel projects; Prioritize the backlog based on time, cost, scope, impact, and benefit; Define functional requirements, user stories, and epics; Plan, supervise, and execute evolutions and corrections with technical teams; Provide business vision to technical teams; Conduct continuous benchmarking and analyze results based on OKRs; Plan testing and production deployments; Report directly to CTO and PMO
