Digital Marketing & Customer Analytics Manager
Core
Lead data storytelling and digital analytics to drive growth and optimize media spend across MGM Resorts' digital ecosystem.
Role type
Manager, Digital Marketing & Customer Analytics
Builds
Actionable insights, strategic roadmaps, and real-time dashboards for digital marketing and customer engagement.
Domain
Hospitality / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, Azure Databricks, Adobe Analytics, Google Analytics, A/B testing, attribution modeling, data visualization, financial impact assessment
Preferred skills
Cross-functional partnership, team leadership, standardized methodology development, critical thinking
Technologies
Power BI, Adobe Analytics, Google Analytics, Azure Databricks, SQL, Python
Responsibilities
Analyze complex datasets to uncover trends in campaign performance and customer behavior; Design and maintain real-time dashboards for campaign performance; Lead, coach, and develop a team of analysts; Prioritize initiatives to build roadmaps for measurement and experimentation; Conduct ad-hoc analyses to answer critical business questions.
Seniority
Manager, hands-on IC with team leadership