Senior Principal Content Strategist
Core
Define and advance content strategy for AI-native industry cloud experiences (Forma Design) in the AEC sector, shaping product direction and customer journeys.
Role type
Senior Principal Content Strategist (AI-native product strategy)
Builds
AI-powered user experiences, in-product learning, and conversational AI touchpoints for the AEC lifecycle
Domain
Architecture, Engineering, and Construction (AEC) / AI-driven industry cloud
Deliverable
production ML models | product features
Required skills
Content strategy, UX writing, service design, conversation design, AI-native workflow design, product direction definition, terminology management, success metric definition, cross-functional partnership, mentoring
Preferred skills
AEC industry experience, conversational UX expertise, AI-driven experience design
Technologies
AI-native platforms, conversational AI interfaces
Responsibilities
Define content strategy across Forma Design and connected platform; Partner with Product, Design, Engineering, and Research to integrate content early; Design learning and onboarding experiences; Pioneer AI-native content workflows; Develop scalable frameworks and governance models; Lead terminology and naming system efforts; Define success metrics and iterate based on research; Scale impact by mentoring strategists and sharing best practices
Seniority
Senior, hands-on IC with strategic leadership