Manager (m/w/d) UGC & Influencer Marketing
Core
Managing UGC and influencer marketing campaigns to build authentic brand presence and drive performance for OTC pharmaceutical products.
Role type
Manager, UGC & Influencer Marketing
Builds
Influencer campaigns, creator content, and social media assets for paid channels and brand awareness.
Domain
Pharmaceuticals / Digital Marketing
Deliverable
product features
Required skills
UGC strategy, influencer relationship management, campaign planning, content quality control, performance analysis (CTR, CVR, ROAS), contract management, data-driven decision making
Preferred skills
Social media trend awareness, storytelling, creative development, bilingual communication (German/Italian)
Technologies
Social media platforms, analytics tools, content management systems
Responsibilities
Build and maintain a community of content creators and influencers; Brief and manage creator collaborations; Select and quality-check content for paid channels; Plan and monitor influencer campaigns; Analyze campaign performance and optimize creatives
Seniority
Manager, hands-on leadership