Werkstudent/Freelancer Social Media (m/w/d)
Core
Develop and execute a social-first content strategy across Instagram, TikTok, and Pinterest to drive brand growth and community engagement for Groundies.
Role type
Social Media Manager / Content Creator
Builds
Social media content, UGC campaigns, and community interactions for a direct-to-consumer footwear brand
Domain
Fashion / Lifestyle / D2C
Deliverable
product features
Required skills
Social media strategy, content creation, UGC management, community management, video production, trend analysis, storytelling, performance analysis
Preferred skills
Experience in D2C, fashion, or lifestyle brands, on-camera presence, knowledge of barfoot shoes and natural movement
Responsibilities
Develop social media strategy, produce and publish content formats, manage community interaction, analyze content performance, collaborate with creative and performance teams
Seniority
Junior / Werkstudent (Student Worker)