Global Content and Thought Leadership Manager
Core
Shape the voice of Cigna Healthcare's International Health business through strategic content planning and hands-on creation of thought leadership materials.
Role type
Senior content and thought leadership manager
Builds
Thought leadership reports, executive content, digital articles, and campaign assets for international employers, brokers, and HR leaders
Domain
Healthcare / Health Insurance / International Business
Required skills
Content strategy development, long-form writing and editing, translating complex healthcare topics, SEO and content performance analysis, project management, stakeholder management, CMS workflow management
Preferred skills
Healthcare industry experience, B2B content creation, executive thought leadership support, international market experience, regulated environment familiarity, AI-enabled content workflows
Technologies
Content management systems, SEO tools, content analytics platforms
Responsibilities
Own and evolve the International Health thought leadership and content programme, develop editorial roadmaps and content calendars, research and publish high-quality content including white papers and reports, translate complex clinical and business topics into accessible content, lead content projects from concept to publication, apply SEO and performance insights to optimize content, manage content publishing and governance processes, support executive visibility initiatives
Seniority
Senior, hands-on IC
