VP, UX Creative Director
Core
Shape and execute a holistic visual and brand strategy for Synchrony's digital products, ensuring adherence to brand standards and championing innovation and accessibility across all channels.
Role type
VP, UX Creative Director
Builds
Enterprise-wide digital design systems, brand guidelines, and cohesive user experiences for financial services customers.
Domain
Financial Services / Digital Product Design
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Visual and brand strategy, Design Systems management, Executive presentation and persuasion, Cross-functional collaboration, Talent management and mentorship, Accessibility and inclusive design advocacy, User-centered design methodologies, Modern design tool expertise.
Preferred skills
eCommerce and Financial Industry experience, User research and testing, Motion design, Low/high fidelity prototyping, Agile methodologies.
Technologies
Figma, Sketch, Illustrator, Principle, After Effects, Lottie
Responsibilities
Lead creation of holistic UX visual and brand strategy; Direct visual and brand design of digital channels; Develop and manage Digital Design System adoption; Mentor UI design team and manage creative team performance; Collaborate with executives to adopt UX strategies; Advocate for accessibility and inclusive design.
Seniority
VP, strategic leadership with hands-on creative direction