Retail Marketing Manager (m/w/d)
Core
Planning, steering, and implementing in-store marketing and visual merchandising measures across all stores to make the brand experiential at the Point of Sale and strengthen the customer journey.
Role type
Retail Marketing Manager
Builds
In-store marketing campaigns, visual merchandising concepts, and POS materials
Domain
Fashion retail
Deliverable
product features
Required skills
Project management, retail roll-out planning, CI consistency, POS material management, customer journey optimization, stakeholder coordination, campaign performance analysis, multi-project prioritization
Preferred skills
Brand aesthetics, sales logic, analytical thinking, hands-on mentality
Technologies
POS materials, campaign management tools
Responsibilities
Manage in-store marketing and visual merchandising projects from idea to execution; Plan and execute retail roll-outs, campaigns, and promotions across all stores; Ensure consistent CI and timely supply of POS materials; Develop and update guidelines and decoration instructions for store teams; Optimize customer journey through sales-promoting presentation and communication measures; Monitor and analyze campaign performance to derive optimization measures; Coordinate with internal departments (Purchasing, Supply Chain, Marketing) and external partners (agencies, producers, printers); Serve as the point of contact for stores regarding campaigns and materials
Seniority
Mid-level, hands-on IC