Head of (w/m/d) Regional Marketing Activation & Performance
Core
Strategic and operational link between global brand promise and local market success to drive international growth for a German pharma company.
Role type
Senior leadership marketing head (regional activation & performance) (via careerplan.io/jobs/2554264-head-of-wmd-regional-marketing-activation-performance-at-denk-pharma-gmbh-co-kg)
Builds
International marketing organization, scalable omnichannel processes, and performance-driven growth models
Domain
Pharmaceuticals / Global Marketing
Deliverable
product features
Required skills
International team leadership, global-to-local strategy execution, omnichannel marketing, performance analytics, stakeholder management, market intelligence, transformation management, AI/tech fluency
Preferred skills
Marketing transformation experience, international roll-outs
Technologies
Marketing Automation, CRM, AI-driven tools
Responsibilities
Lead and develop an international marketing team of up to 8 people; Develop scalable international activation models with Global Marketing; Drive transformation of the international marketing organization; Manage integrated omnichannel campaigns; Analyze and steer central marketing KPIs; Establish cross-border processes and foster exchange between markets and HQ; Act as central coordination interface between HQ and local market owners; Observe international market and customer developments to derive recommendations
Seniority
Senior, hands-on IC with leadership mandate
