Marketingmitarbeiter Customer Journey, Automatisierung & KI (m/w/d)
Core
Data-driven analysis and optimization of the entire customer journey, including touchpoints like websites, forms, email campaigns, and sales/service contacts.
Role type
Marketing Analyst (Customer Journey & Automation)
Builds
Optimized customer touchpoints and automated marketing workflows
Domain
Travel & Tourism
Deliverable
dashboards & analysis
Required skills
Data analysis, SQL, Google Analytics, Power BI, Excel, KPI tracking, process automation, AI application evaluation
Preferred skills
Data warehousing, large-scale data handling, technical learning agility
Responsibilities
Analyze customer journey data to derive optimization measures; Test and optimize touchpoints (website, forms, email, campaigns); Prioritize improvements and coordinate implementation with internal teams; Identify repetitive steps and drive automation of workflows and reporting; Evaluate, test, and implement AI applications in marketing
Seniority
Mid-level, hands-on IC