PBTB | Assistant Director, Product Development and Marketing
Core
Lead strategic and tactical planning for product development and marketing, ensuring profitability, customer acquisition, and market expansion for life insurance and takaful products.
Role type
Senior Product Development and Marketing Director
Builds
End-to-end product development lifecycle, digital journey enhancements, and product campaigns for life insurance and takaful solutions.
Domain
Insurance / Takaful / Islamic Finance
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Product development lifecycle management, data analytics, market research, regulatory compliance (BNM/Shariah), stakeholder management, project management, system implementation, digital strategy, financial analysis, cross-functional collaboration
Preferred skills
Actuarial Science background, knowledge of Islamic Finance/Shariah application, experience in reinsurance/retakaful
Technologies
Quotation systems, Product Illustration & PDS systems, SI Regen systems, digital platforms
Responsibilities
Drive value proposition and solution packaging for target segments, ensure product profitability and portfolio mix, lead User Acceptance Testing (UAT) and regression testing, review product documentation for compliance, manage distribution channel engagement, design and execute product campaigns, deliver end-to-end medical revision projects, prepare management reports, ensure regulatory compliance in product development and sales materials.
Seniority
Senior, hands-on IC with leadership oversight
