Web Marketing Program - Digital Experience Data Analyst
Core
Analyze vast TI data sets to understand customer journeys, improve digital experiences, and build a competitive marketing advantage.
Role type
Digital Experience Data Analyst
Builds
Data visualizations, Conversational Analytics Agents, automated data enablement tools
Domain
Technology industry + Web analytics & Customer experience
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python/pandas, R/dplyr, statistical modeling, API integration, ETL processes, data warehousing (Redshift/BigQuery/Snowflake), cloud platforms (AWS/GCP/Azure), Google Analytics, data visualization
Preferred skills
Master's degree in CS/Analytics/Marketing, predictive model deployment, sales/marketing/e-commerce context experience
Technologies
Google Analytics, AWS, GCP, Azure, Redshift, BigQuery, Snowflake, Python, R, SQL
Responsibilities
Analyze large customer datasets to identify opportunities to improve digital experiences; Define requirements for web data collection and platform integrations; Build automated data enablement tools; Operate as an analytics strategist to communicate opportunities to non-technical audiences; Collaborate on analytics strategy and best practices; Champion data-driven decision making
Seniority
Mid-level, hands-on IC