Marketing Coordinator
Core
Execute B2B content and social media initiatives, translating technical concepts into clear messaging for prospects and customers.
Role type
Marketing Coordinator (Content & Social Media)
Builds
Blog articles, email campaigns, case studies, landing pages, and social media content for B2B audiences.
Domain
B2B / SaaS
Deliverable
product features
Required skills
Content writing and editing, Social media management, Campaign coordination, Performance analytics, Cross-functional collaboration, Brand voice consistency, Go-to-market support, Workflow management, Industry trend monitoring
Preferred skills
Design tools (Canva, Figma), CRM/Marketing automation, SEO fundamentals
Responsibilities
Plan, write, edit, and publish content across blogs, emails, and landing pages; Manage and execute social media calendars; Collaborate with sales and product teams to translate technical concepts into accessible messaging; Track content and social media performance to refine strategies; Maintain consistency in brand voice and terminology; Coordinate with designers for visual assets; Support go-to-market activities for product launches; Manage content production workflows and editorial calendars; Monitor industry trends and competitor activity.
Seniority
Mid-level, hands-on IC