Director, Data Strategy
Core
Leads the development of digital marketing data ecosystems and data-driven analysis/activation strategies for enterprise clients.
Role type
Director, Data Strategy (Senior IC / Practice Lead)
Builds
Comprehensive data programs, solution architectures integrating measurement, modeling, and martech/adtech, and strategic roadmaps.
Domain
Digital Marketing, Data Strategy, Martech, Adtech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Data strategy programming, data ecosystem design, stakeholder management, cross-functional leadership, data maturity assessment, value creation cycle management, pitch support, business development partnership
Preferred skills
Digital analytics platforms (Adobe Analytics, Google Analytics), BI tools (Tableau, Power BI), SQL, cloud technologies (Snowflake, AWS, Azure), marketing technology platforms (Adobe, Salesforce), advanced analytics landscape knowledge, data governance and privacy compliance
Technologies
Adobe Analytics, Google Analytics, Tableau, Power BI, SQL, Snowflake, AWS, Azure, Adobe, Salesforce
Responsibilities
Leads cross-functional engagements to ensure cohesive delivery; uncovers use cases aligned with marketing objectives; conducts data strategy programming including KPI setting and roadmapping; assesses client data maturity and facilitates prioritization; provides recommendations on data warehousing, modeling, and engineering; harmonizes activities across delivery pods; oversees Data Strategy team members on complex accounts; communicates program success to persuade stakeholders for expansion.
Seniority
Director, hands-on IC with team leadership and client advisory responsibilities