Senior Brand Copywriter & Tone of Voice Lead - 6 month contract
Core
Shape and activate a distinctive new tone of voice for an international law firm, creating launch-ready content across client, digital, campaign, recruitment, and internal communications channels.
Role type
Senior Brand Copywriter & Tone of Voice Lead
Builds
Multi-channel brand content, messaging systems, tone-of-voice guardrails, and reusable templates for a global law firm.
Domain
Professional Services / Legal / Brand Strategy
Deliverable
product features
Required skills
Senior brand copywriting, tone of voice development, multi-channel content creation, conceptual thinking, stakeholder influence, AI-assisted workflows, coaching and training
Preferred skills
Experience in a leading brand consultancy or creative agency, leading major brand launches or rebrands, transcreation for international markets
Technologies
AI-assisted workflows
Responsibilities
Create distinctive copy for web journeys, campaigns, brand films, advertising, social media, email, and business development materials; Develop original concepts, propositions, headlines, and messaging systems; Define and embed tone of voice through practical principles and examples; Adapt creative ideas across channels and international markets; Develop reusable templates, prompts, and checklists; Deliver workshops and coaching to colleagues
Seniority
Senior, hands-on IC