DATA ANALYST MARKETING F/H
Core
Structure, validate, and leverage customer data to enhance marketing effectiveness and support client transformation initiatives.
Role type
Marketing Data Analyst
Builds
Marketing data warehouses, strategic dashboards, and automated reporting tools.
Domain
Insurance / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SAS, SQL, Data Warehousing, Data Governance, Statistical Analysis, GCP (BigQuery)
Preferred skills
QLIK, Google Cloud Platform
Responsibilities
Qualify and document marketing databases; produce strategic indicators to optimize customer knowledge; develop and automate dashboards; migrate analytical processes from SAS to GCP.
Seniority
Mid-level (2-5 years experience)