Institutional Marketing Program Manager
Core
Manage and execute strategic marketing initiatives for Fisher Investments' global sales and service efforts, creating complex content and analytics-driven plans for institutional clients.
Role type
Institutional Marketing Program Manager
Builds
Global sales and service marketing strategies, content series (interactive graphics, videos), and external social media presence for institutional investors.
Domain
Financial Services / Institutional Asset Management
Deliverable
product features
Required skills
Strategic marketing initiative execution, project management, content creation and distribution, analytics and insights analysis, visual content development, website maintenance and audit
Preferred skills
Proficiency in MS Office and Adobe Creative Suite, ability to navigate ambiguity, proactive communication
Technologies
MS Office, Adobe Creative Suite
Responsibilities
Lead high-impact annual projects and manage planning, deadlines, and progress; Develop customized marketing strategies based on regionalization and business needs; Create and curate content for external platforms like LinkedIn; Compile and analyze analytics to inform content strategy; Manage production and distribution of content series including interactive graphics and videos; Maintain and audit the company website for content quality and UX optimization