Private Bank Segment Marketing, Group Retail
Core
Develop and execute strategic marketing initiatives to drive net client growth, deepen engagement, and increase wealth penetration for the Private Bank segment.
Role type
Senior Private Bank Segment Marketing Manager
Builds
Integrated marketing campaigns, client engagement programmes, thought leadership content, and premium client experiences
Domain
Wealth Management / Private Banking
Deliverable
product features
Required skills
Strategic marketing planning, customer segmentation, wealth advisory knowledge, content development, campaign execution, budget management, stakeholder collaboration
Preferred skills
Investment and financial planning expertise, event management, digital content proficiency
Technologies
Communication/media platforms, digital content tools
Responsibilities
Develop and articulate the Private Bank Customer Value Proposition; Create advisory and thought leadership content; Conceptualize and execute integrated marketing campaigns and flagship client events; Manage annual marketing plans and budgets; Monitor campaign effectiveness and optimize engagement
Seniority
Senior, hands-on IC