CareerPlan

Associate Director, Wellness Strategy and Development

Hong Kong, Hong Kong, HKFull-time2026-11-05 → 2026-11-07

Core

Lead the formulation of wellness strategy and manage operations of AIA Alta Wellness Haven to deliver healthspan outcomes for high net worth customers.

Role type

Associate Director, Wellness Strategy and Operations

Builds

Wellness programs, operating model, and membership structure for HNW/UHNW customers

Domain

Healthcare, Wellness, Hospitality

Required skills

Strategy formulation, Financial management, Team leadership, Stakeholder engagement, Data analytics, Regulatory compliance

Preferred skills

Functional medicine knowledge, Wellness centre operations experience, Commercial orientation

Technologies

Scientific tracking systems, Dashboards

Responsibilities

Define wellness proposition strategy for UHNW and HNW segments, Oversee day-to-day operations and P&L of the Wellness Haven, Manage relationships with expert partners across Hong Kong and China, Lead and develop a team of wellness professionals, Develop and implement promotional strategies to drive traffic and awareness, Analyze centre financials and customer profile to identify growth opportunities

Seniority

Senior, hands-on IC with strategic leadership