Manager, Personalisation Strategy
Core
Lead the development and delivery of personalisation strategy for Business Banking customers, translating strategy into tangible customer experiences across digital, service, and colleague-led interactions.
Role type
Manager, Personalisation Strategy
Builds
Personalised customer experiences and journeys for Business Banking
Domain
Banking / Customer Experience
Deliverable
product features
Required skills
strategic planning, data analysis, stakeholder influence, cross-functional leadership, customer insight interpretation, business outcome measurement
Preferred skills
experience in Business Banking, 1:1 customer communications expertise
Responsibilities
Lead strategic initiatives from idea to delivery, identify opportunities to improve customer experiences, work with teams to turn strategy into reality, build relationships and influence stakeholders, expand personalisation beyond marketing communications
Seniority
Manager, hands-on leadership