Business analyst/project manager, Digital Marketing & System (Internet Finance)
Core
Plan and implement digital marketing projects and campaigns to boost digital banking revenue, monitor campaign effectiveness, and identify market opportunities for e-Banking and Mobile Banking APPs.
Role type
Senior Business Analyst / Project Manager (Digital Marketing)
Builds
Digital marketing programs, promotional campaigns, and marketing events for e-Banking and Mobile Banking applications.
Domain
Internet Finance / Digital Banking
Required skills
Strategic marketing planning, campaign management, market intelligence analysis, competitor analysis, consumer insights, marketing program execution, cross-functional liaison, vendor management, marketing event testing, data analytics, API integration, digital platform management.
Preferred skills
Marketing system experience (mobile banking APP, marketing automation tools, data analytics platforms), IT background (mobile banking app basic coding, API integration, digital platform management).
Responsibilities
Plan and implement marketing projects and campaigns, monitor and evaluate campaign effectiveness, identify digital marketing opportunities, establish and manage promotion and advertising campaigns, formulate strategic marketing plans, liaise with internal departments and external vendors, perform competitor analysis, test marketing events for e-Banking or Mobile Banking APP launch.
Seniority
Senior, hands-on IC