Marketing Manager - Marketing Initiatives & Events (Assistant Vice President/Vice President)
Core
Develop and implement targeted marketing strategies and lead end-to-end delivery of client events to support client acquisition, revenue goals, and brand awareness in designated markets.
Role type
Senior marketing manager (banking/finance)
Builds
Client acquisition campaigns, client events, digital and print collateral, and brand content
Domain
Banking / Private Banking / Wealth Management
Deliverable
product features
Required skills
Strategic marketing planning, event management, digital marketing, content creation, stakeholder management, budget management, data analysis, brand strategy, relationship building
Preferred skills
Experience in private banking/wealth management, versatility, resiliency, numerical literacy
Technologies
Spreadsheets, email platforms, social media channels, video production tools
Responsibilities
Develop and implement targeted marketing strategies; Plan and deliver marketing initiatives from concept to execution; Lead end-to-end delivery of client events; Create engaging client experience across print, digital, and in-person channels; Manage and optimize marketing budget; Track and report campaign and event performance; Provide strategic marketing advice to stakeholders
Seniority
Senior, hands-on IC