Martech Lead / Martech Architect
Core
Shape the architecture connecting enterprise customer data with modern marketing technology to enable customer intelligence and activation.
Role type
Principal Data Engineer (Martech Architect)
Builds
Enterprise-scale customer data platforms, reusable patterns, and technical direction for data and marketing technology ecosystems.
Domain
Financial Services / Customer Data Platforms / Marketing Technology
Deliverable
production ML models
Required skills
Enterprise data architecture, Snowflake, dbt, Customer Data Platforms (CDP), Identity resolution, Event-driven integration, API design, Data governance, Technical leadership
Preferred skills
Databricks, BigQuery, Redshift, Adobe Experience Platform, Salesforce Data Cloud, Segment, Tealium, Batch/streaming patterns
Technologies
Snowflake, dbt, Adobe Experience Platform, Salesforce Data Cloud, Segment, Tealium, Databricks, BigQuery, Redshift
Responsibilities
Set technical direction for customer data and marketing technology architecture; Define scalable patterns for data movement; Establish boundaries between enterprise data and marketing platforms; Design reusable approaches for customer profiles and identity resolution; Guide batch, near-real-time, and streaming integration patterns; Establish engineering standards for data quality and observability; Mentor engineers and validate complex designs.
Seniority
Principal, hands-on IC with strategic influence