VP, Social Media Lead, Group Strategic Communications and Brand
Core
Shape and scale social media as a core strategic capability for UOB's Wholesale Banking, strategic corporate, and innovation portfolios, operating at the intersection of business, brand, and digital communications strategy.
Role type
VP, Social Media Lead (Strategic Communications and Brand)
Builds
Social-first B2B capabilities, enterprise-level impact programs, and scalable operating models across Singapore and ASEAN markets.
Domain
Financial Services / B2B Marketing / Strategic Communications
Required skills
B2B social media strategy, thought leadership development, executive voice management, employee advocacy program leadership, cross-functional stakeholder influence, strategic experimentation (AI, ABM), performance measurement and optimization, risk management in communications.
Preferred skills
Experience in financial services, leading high-impact content programs from concept to scale, navigating complex matrixed organizations, launching new content capabilities.
Technologies
LinkedIn, AI-enabled brand storytelling tools, ABM platforms, social media analytics tools.
Responsibilities
Own and drive end-to-end B2B social media content and campaign strategy; conceptualize and execute social media-first thought leadership; coordinate corporate announcements; lead flagship programs like ASEAN Connect LIVE; support executive voices and employee advocacy; identify white spaces and launch new content capabilities; drive strategic experimentation in emerging areas; achieve KPIs for engagement and lead generation.
Seniority
VP, strategic leadership with hands-on execution