Senior Manager, Product Enablement and Commercialization
Core
Lead strategy, execution, and evolution of product commercialization and market activation for Advisor Sold Retirement Plans (ASRP), partnering with Product, Sales, Marketing, and Digital to drive awareness, adoption, and growth.
Role type
Senior Manager, Product Enablement and Commercialization
Builds
Go-to-market plans, commercialization standards, launch frameworks, enablement processes, and business-development support for retirement solutions.
Domain
Financial Services / Retirement Plans / Advisor-Sold Distribution
Deliverable
product features
Required skills
Product management, Product marketing, Commercialization strategy, Sales enablement, Stakeholder alignment, Business development support, Team leadership, Strategic planning, Cross-functional collaboration, Analytical thinking
Preferred skills
Defined contribution experience, Retirement plan services, Recordkeeping, Investment management, Advisor-sold business models, Go-to-market strategy development, Intermediary distribution models
Technologies
None stated
Responsibilities
Develop and execute commercialization strategies for key ASRP product initiatives; Translate product strategies into positioning, messaging, and educational content; Partner across Product, Sales, Marketing, and Digital to drive commercialization outcomes; Lead business-development support activities including RFPs, RFIs, and DDQs; Lead and develop a team of commercialization and enablement professionals.
Seniority
Senior Manager, strategic leadership with team management