Creative Manager
Core
Lead a team of editors and proofreaders to transform AI-generated copy into compelling marketing content for Prudential's US Businesses.
Role type
Senior Creative Manager (Editorial/Copywriting)
Builds
Marketing copy and content across digital and offline channels for financial services products.
Domain
Financial Services / Insurance / Marketing
Deliverable
product features
Required skills
Team leadership, copywriting, journalism, AI integration, cross-functional collaboration, brand strategy, stakeholder management, multi-media communication, deadline management, Microsoft Office proficiency.
Preferred skills
Financial services experience, life insurance, annuities, institutional markets knowledge.
Responsibilities
Brainstorm and strategize content to promote products; consult with cross-functional teams to generate copy; establish and enforce brand voice; interview executives and SMEs for messaging; stay current on marketing trends and new media; convert messaging across all media formats; meet deadlines.
Seniority
Senior, hands-on IC with team leadership
