Director, Commercial Banking and Wealth Management Marketing
Core
Develop and lead a strategic marketing roadmap for CIBC's US Commercial Banking and Private Wealth businesses, focusing on advancing Commercial Banking growth priorities.
Role type
Director, Commercial Banking and Wealth Management Marketing
Builds
Integrated campaigns and go-to-market strategies for client acquisition and relationship deepening
Domain
US Commercial Banking and Private Wealth
Deliverable
product features
Required skills
Strategic marketing leadership, US marketplace expertise, Commercial Banking experience, Client acquisition strategy, Relationship management, Cross-functional collaboration, Data-driven performance measurement, Budget management
Preferred skills
Private Wealth or affluent client segment experience
Technologies
CRM tools, Digital analytics, Marketing automation platforms
Responsibilities
Develop integrated marketing strategies aligned to business objectives, Design and oversee awareness and acquisition campaigns, Lead thought leadership and executive engagement strategies, Partner with group heads to tailor value propositions, Establish data-driven marketing frameworks and KPIs
Seniority
Director, strategic leadership