Marketing-Konzepter:in & Copywriter:in
Core
Develops marketing concepts, website structures, and compelling copy for Employer Branding and marketing campaigns.
Role type
Marketing Concept Developer & Copywriter
Builds
Marketing concepts, website structures, and communication messages
Domain
Marketing & Communications
Deliverable
product features
Required skills
Marketing strategy, copywriting, target audience analysis, website UX/conversion, creative storytelling, AI tool integration
Preferred skills
Psychology, communication studies, journalism
Technologies
AI tools for content creation