Newsletters & Email Marketing Manager
Core
Own the growth and performance of editorial newsletters and email marketing, designing formats and automated journeys to turn readers into engaged subscribers and members.
Role type
Senior IC email marketing manager (newsletters & reader revenue)
Builds
Editorial newsletters, automated email journeys, and reader revenue campaigns
Domain
Digital media / Publishing / Newsletters
Required skills
Email marketing strategy, A/B testing, subscriber growth, automation, segmentation, list hygiene, analytics, HTML basics
Preferred skills
Reader revenue models, membership models, digital media experience, Ukrainian language
Technologies
Mailchimp, analytics tools
Responsibilities
Design and test new newsletter formats and content models, own organic subscriber growth, run A/B testing pipelines for engagement and conversion, collaborate with editorial on content alignment, present quarterly growth roadmaps, mentor team members on campaign execution
Seniority
Senior, hands-on IC