Media Buyer (Google Ads)
Core
Scale Google Display, YouTube, and Discovery campaigns for Tier-1 markets, managing budgets from $50k/month per account and optimizing for CPA, CPC, CPM, and ROAS.
Role type
Senior Media Buyer (Google Ads)
Builds
Paid media campaigns (Display, YouTube, Discovery) for mobile apps and web products
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads (Display/YouTube/Discovery), Audience Segmentation, Look-alike modeling, Remarketing, Custom Intent, A/B Testing, Budget Management, Google Analytics, GTM, Looker Studio
Preferred skills
Microsoft Ads, Tableau, Creative production collaboration
Technologies
Google Ads, Looker Studio, Tableau, Microsoft Ads
Responsibilities
Scale campaigns in Google Display, YouTube, and Discovery; Launch new media campaigns from scratch; Manage audience segmentation and targeting; Conduct A/B testing of creatives; Optimize campaign budgets and efficiency metrics; Write technical specifications for designers and developers