Email Deliverability Specialist
Core
Own the email deliverability function for international B2C projects, ensuring domain/IP reputation, sender identity, and infrastructure health to maximize inbox placement.
Role type
Senior IC Email Deliverability Specialist
Builds
Scalable email delivery infrastructure and communication channels for iGaming and other B2C brands
Domain
iGaming / Email Infrastructure
Required skills
Email deliverability strategy, Domain/IP reputation management, Email authentication (SPF/DKIM/DMARC), ESP configuration (SendGrid, SES, Mailgun), ISP policy knowledge (Gmail/Yahoo/Outlook), Bounce/Complaint analysis, Data analysis, Process building
Preferred skills
Experience in iGaming/fintech/e-commerce, Reputation recovery, Multi-brand/multi-domain structures, CRM lifecycle management
Technologies
SendGrid, Amazon SES, Mailgun, SparkPost, Google Postmaster Tools, CRM platforms, CDP
Responsibilities
Develop and implement email deliverability strategy, Monitor and optimize key metrics (Inbox Placement, Delivery Rate, Bounce Rate), Diagnose delivery issues and implement fixes, Manage sender identity and IP allocation, Collaborate with CRM teams on volume and engagement balance, Establish internal standards and best practices
Seniority
Senior, hands-on IC