PR & Communications Lead
Core
Establishing a dedicated PR and communications function to build credible stories, relationships, and a public voice for ArboStar's tree care software and professional community.
Role type
PR & Communications Lead (building a function)
Builds
Public voice, earned media coverage, executive thought leadership, and community launch communications for tree care industry brands.
Domain
B2B SaaS / Professional Services / Tree Care Industry
Required skills
PR strategy development, media relations, executive communications, stakeholder interviewing, editorial standards, budget management, AI tool usage
Preferred skills
Arboriculture, landscaping, construction, equipment, or field-service software experience
Responsibilities
Develop communications strategy and media plans, pitch stories to trade publications and journalists, prepare executive articles and briefing materials, coordinate community launch communications, manage editorial contributors and reporting.
Seniority
Mid-Senior, hands-on IC
