Senior Brand Creative Specialist
Core
Senior Brand Creative responsible for developing strong brand concepts, key messages, and visual directions across diverse channels including video, SMM, influencer marketing, and merch.
Role type
Senior Brand Creative Specialist
Builds
Brand campaigns, video content, SMM assets, influencer integrations, and merchandise for B2B iGaming platforms.
Domain
Digital Marketing / Creative Advertising / iGaming
Required skills
Concept development, storytelling, visual direction, copywriting (slogans, hooks), cross-channel campaign management, AI tool proficiency (ChatGPT, image gen), project ownership, stakeholder management
Preferred skills
Agency or production experience, iGaming or B2C product experience, basic Figma/Canva skills
Technologies
ChatGPT, Claude, AI image generators, Figma, Canva
Responsibilities
Develop creative concepts for brand campaigns across various channels; Formulate central campaign ideas including key messages and visual direction; Create video ad scripts and concepts; Generate ideas for SMM, influencer marketing, and special projects; Translate ideas into visual concepts using mood boards and AI; Write short brand and ad copy; Brief designers and production teams; Supervise execution from concept to final delivery; Ensure quality and brand consistency; Provide constructive feedback to teams and vendors.
Seniority
Senior, hands-on IC
